Sell a Fruit or Vegetable
Design Portfolio (MPDC-710-101)
Assignment: For the exercise, I’d like you to research (and then sell) a fruit or vegetable. You can go online for quick data. For this exercise, turn in a summary of the research you did and two or three rough concepts. You can sketch then take a photo of the concepts or create rough drafts in the Adobe program of your choice.
Discipline Used: Graphic Design
The fruit I chose was an orange. I wanted to take the angle that oranges were a healthy and also tasty. The orange is one of the better-known fruits. Instead of going after the competitors I focused more on how this fruit could fulfill a person’s need. During my research I discovered oranges need mild climates to thrive. The taste depends on how long they were on the tree. If oranges are picked prematurely or left on a tree too long alter the taste. In both of my ad headlines, I included the words tasty and naturally sweet. The next thing I wanted to push was the health feature of the orange and the benefits. The main feature is the high source of vitamin C, other vitamins, minerals, and antioxidants. I included how the features of oranges can be a benefit to a person’s health.
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