Reinvention Exercise
Design Management & Strategy (MPDC-550-140)
Discipline Used: Video, Design Strategy
Assignment: In this exercise, you will practice adapting your collaboration and management styles to a given team. Each of you will bring one item from your office to the exercise. The team must select one of the items for the exercise. The team must then invent an entirely new use for the item selected. The use does not have to be practical and cannot be in any way an actual use of the product.The team must work together to come up with a product name, logo, slogan, and 30-second promotional video advertisement for that object. If you have experience developing videos and have access to your preferred software, feel free to use that.
Slogan: Clip your data to go!
I was in Group D with Phuong and Shari. Our group came up with a secure, convenient way to transfer personal data. We reinvented the paper clip into a wearable USB that allows people to transfer and carry data with them wherever they go.
I was responsible for creating the video.
Brainstorm Sessions
Phuong’s Item: Paper Clip
Reinvention ideas:
Reinventing the paper clip into a wearable USB that people can transfer and carry secure data that is small and convenient to attach to a wearable device/FitBit/ring/etc.
Reinventing the paper clip into a smart house key; instead of dangling a bunch of keys, the paper clip reinvention can combine multiple keys into one simple and small object
Reinvention ideas:
Reinventing the paper clip into a wearable USB that people can transfer and carry secure data that is small and convenient to attach to a wearable device/FitBit/ring/etc.
Reinventing the paper clip into a smart house key; instead of dangling a bunch of keys, the paper clip reinvention can combine multiple keys into one simple and small object
Reinvention Proposal
Chosen Item: Paper clip
New Use: As portable, wearable USB
Product Name Ideas: Clipper, DataClip, USB Clip, miniClip, goClip, gigClip
Logo Direction: Symbolism with paper clip into the name
Slogan: “Clip your data to go!” Convenient, secure, personal
Tools: Adobe Premiere
Color Scheme
Logo Ideas
Video Script
Music over quick on the go shots
“Clip your data to go!”
"The GoClip is a small, wearable USB that allows you to
clip all your data with you wherever you go."
clip all your data with you wherever you go."
Pauses, with music over multiple photos or clips and these words
can come up on screen (saying them is optional):
can come up on screen (saying them is optional):
CONVENIENT “It’s convenient. . .”
SECURE “It’s secure. . . “
PERSONAL “It’s personal. . .”
SECURE “It’s secure. . . “
PERSONAL “It’s personal. . .”
Stay connected to your data, stay connected to your life! With GoClip!
GoClip logo over image at the end.
